Blog 6-2

 

1.)    The company I am representing is The Salter School, a for profit career school which provides a 9 month expedited certificate program for future Professional Medical Assistants, Health Claims Specialists as well as Massage Therapists.

2.)    Target Audience- The general public of South coast Massachusetts. Students who just graduated high school, college level students looking to complete prerequisites for nursing, and adult students looking to make career change.

3.)    Our mission/message towards our target audience is “Training for Todays Careers.”

4.)    3 Social Media tools that will assist in delving this message to my target audience is:

v  Facebook

v  Twitter

v  YouTube

In terms of the social media resource that would provide this company with the most exposure I think Facebook is the winner. Facebook will not only allow the company to showcase pictures and encourage interactive conversations; but it is also a resource where other social media platforms can be showcased such as uploaded You Tube videos  and shared “tweets.” Facebook can be used essentially as a mash up of several different social media resources in one.

Facebook

Ø  Facebook will allow prospective students to gain an understanding of the school, its current population, and campus life.

Ø  Prospective students will be able to see posts from schools in different locations and compare and contrast how each site is alike and different in terms of campus culture.

Ø  Prospective students can add to ongoing discussions on the Facebook wall by asking questions to current active students. They can also create conversation by posting comments, sharing thoughts, ideas, and concerns or questions.

 

Twitter

Ø  Twitter will allow prospective and current students to receive messages from the school. Twitter will encourage discussion and it will also allow the general public to be up to date with campus events, open houses, enrollment periods, information about curriculum and it is also a resource for student or graduates to “tweet” testimonials.

Ø  Twitter will allow students to follow the school webpage and view blog-like comments. The general public can also interact via the Twitter page by writing hash tags and encouraging interactive messaging.

 

YouTube

Ø  YouTube encourages video sharing. This is a great way for the school to showcase testimonials and also serves as a great informative visual for the community. These videos can serve to be extremely informative to prospective students. It could also serve to be an excellent resource to active students to utilize for projects. Such videos could also promote campus culture and promote the overall mission statement. YouTube videos are extremely easy to share via smart phones as well as other social media outlets such as Facebook.

 

 

3-2 Blog: Unrestricted Web Publishing

3-2 Blog: Unrestricted Web Publishing

 

http://nation.time.com/2013/07/06/boeing-777-crash-lands-at-san-francisco-airport/photo/search-and-rescue-officials-surround-an-asiana-airlines-boeing-777-plane-after-it-crashed-while-landing-at-san-francisco-international-airport-in-california/

The article I found over the weekend was from Time regarding the Asiana flight which crashed while landing at San Francisco International Airport on Saturday July 6^th 2013. The author of this article is Susanna Schrobsdorff, TIME.com Assistant Managing Editor. If you go to the website: http://nation.time.com/author/sschrobsdorff/ you will see that prior to her experience as Assist Managing Editor for TIME.com, Schrobsdorff  was the Editorial Director for Newsweek Digital. Schrobsdorff started her career with TIME as an intern before TIME created the TIME.com website. For five years she was a Newsdesk Editor for TIME and Paris and in Brussels.

Schrobsdorff interviewed and quoted a comment from Larry Rooney, a veteran pilot, NTSB-trained accident investigator and executive vice president of the Coalition of Airline Pilots Associations.

This is the website of the Coalition of Airline Pilots Association: http://www.capapilots.org/. According to CAPA..

“CAPA is a trade association comprised of over 25,000 professional pilots. CAPA's purpose is to address safety, security, legislative and regulatory issues affecting the professional flight deck crew member on matters of common interest to the individual member unions. The five members of CAPA are: Allied Pilots Association (American Airlines), US Airline Pilots Association (US Airways), Independent Pilots Association (UPS Airlines), Teamsters Local 1224 (Allegiant Air, Atlas Air, Horizon Air, Hyannis Air, Kalitta Air, Miami Air, Omni Air, Silver Airways, Southern Air), and Teamsters Local 357 (Republic Airlines, Frontier Airlines, Chautauqua Airlines and Shuttle America).” According to the CAPA biography of Larry Rooney, “Captain Larry Rooney currently serves as Executive Vice President of the Coalition of Airline Pilots Association and is responsible for both the financial and fiscal administration of the Association in addition to his lobbying efforts on behalf of the pilot profession.

Captain Rooney comes to CAPA from the US Airline Pilots Associations (USAPA) where he serves as Chairman of the USAPA Accident Investigation Committee, Vice Chairman of the USAPA Training Committee and an active member of the Safety, Violations and Government Affairs Committees.

As an Airline Transport rated pilot, and current line Captain with US Airways, he has logged over 17,000 flight hours in his 30 years of airline service and is type rated on the Airbus 319, 320 , 321, as well as the Boeing 737, 757 and 767.

In addition, he is an NTSB Trained Accident Investigator and had the privilege of serving as a party member on both the Operations and Human Performance groups for the recently completed NTSB investigation of US Airways flight 1549 "The Miracle on the Hudson". As a full member of the International Society of Air Safety Investigators (ISASI), Captain Rooney is able to bring real world, hands on experience to his lobbying efforts on Capitol Hill.”

The Coalition of Airline Pilots Associations (2013)

Schrobsdorff also used source Tom Kinton, an aviation consultant from Logan airport located in Boston MA. His expertise includes over 35 years of experience including a role of being the director of aviation as well as CEO.

In this article the sourcing seems to be the use of the journalist as a witness as well as journalist as a credentialed expert. Here, the journalist is the eyes and ears for the audience. In this case, the journalist provided credible sources with valid expertise and credentials. The journalist made sure to reference the sources of information within the article for the audience to reference check and dig a little deeper.



This article does not seem to present bias however, one could argue that the journalist did not interview or reference any victims of the situation to offer their point of view. I’m sure the victims of the situation would have perhaps a different account of the event since experiencing such firsthand. Perhaps, this would have offered a more balanced account of the event.



This article included valid and accurate sources that were well referenced and the journalist is a credentialed journalist. The article came off ethical and accurate. The website itself, TIME.com is a well-known and reputable website. The journalist referenced expert sources within the article. Although, no victims were directly referenced in the article, perhaps there was a reason for this. Perhaps, the journalist wanted to convey information on factual events that happened within the situation rather than providing the bias, perceptions, and or opinions of victims and first hand witnesses. If the journalist was to offer information strictly from witnesses or victims of the situation this article would not be as credible due to possibility of discrepancy when using only witnesses as sources of information.