Blog 6-2

 

1.)    The company I am representing is The Salter School, a for profit career school which provides a 9 month expedited certificate program for future Professional Medical Assistants, Health Claims Specialists as well as Massage Therapists.

2.)    Target Audience- The general public of South coast Massachusetts. Students who just graduated high school, college level students looking to complete prerequisites for nursing, and adult students looking to make career change.

3.)    Our mission/message towards our target audience is “Training for Todays Careers.”

4.)    3 Social Media tools that will assist in delving this message to my target audience is:

v  Facebook

v  Twitter

v  YouTube

In terms of the social media resource that would provide this company with the most exposure I think Facebook is the winner. Facebook will not only allow the company to showcase pictures and encourage interactive conversations; but it is also a resource where other social media platforms can be showcased such as uploaded You Tube videos  and shared “tweets.” Facebook can be used essentially as a mash up of several different social media resources in one.

Facebook

Ø  Facebook will allow prospective students to gain an understanding of the school, its current population, and campus life.

Ø  Prospective students will be able to see posts from schools in different locations and compare and contrast how each site is alike and different in terms of campus culture.

Ø  Prospective students can add to ongoing discussions on the Facebook wall by asking questions to current active students. They can also create conversation by posting comments, sharing thoughts, ideas, and concerns or questions.

 

Twitter

Ø  Twitter will allow prospective and current students to receive messages from the school. Twitter will encourage discussion and it will also allow the general public to be up to date with campus events, open houses, enrollment periods, information about curriculum and it is also a resource for student or graduates to “tweet” testimonials.

Ø  Twitter will allow students to follow the school webpage and view blog-like comments. The general public can also interact via the Twitter page by writing hash tags and encouraging interactive messaging.

 

YouTube

Ø  YouTube encourages video sharing. This is a great way for the school to showcase testimonials and also serves as a great informative visual for the community. These videos can serve to be extremely informative to prospective students. It could also serve to be an excellent resource to active students to utilize for projects. Such videos could also promote campus culture and promote the overall mission statement. YouTube videos are extremely easy to share via smart phones as well as other social media outlets such as Facebook.